The Jane Austen Centre Case Study
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The Jane Austen Centre is one of Bath’s premier tourist attractions. It opened in 1999 and attracts a diverse range of visitors from around the world. Jane Austen is the best known of Bath’s famous residents and The Jane Austen Centre is a permanent exhibition that tells the story of Jane’s Bath experience through organised walking tours, an annual festival and an on site tea room.
In addition to its permanent residency The Jane Austen Centre has a flourishing online presence, with the site attracting anything from 1000 to 1500 visitors daily. Along with providing information on it's exhibition, the website presents fans with an online magazine featuring over 800 articles, an online gift shop boasting a selection of Jane Austen related books, cards, stationery and specially designed gifts, an online quiz and a thriving discussion forum.
Tsohost came recommended to The Jane Austen Centre as a brilliant hosting provider for WordPress; the publishing platform used to serve the site's wealth of content. Requiring ample space for articles and galleries, and understanding the site experiences bursts of traffic following newsletter broadcasts to over 30,000 subscribers, Tsohost suggested a Virtual Dedicated Server (VDS) would be the best solution for maintaining fast load times and ensuring minimum disruption to uptime, especially during periods of fluctuating traffic. Opting for a VDS has also allowed The Jane Austen Centre the freedom to easily tailor the settings of their server to maximise the site's potential.
A strong online presence has allowed The Jane Austen Centre to develop a strong digital marketing programme, resulting in a global reach and the site featuring at the top of search engines.
This September, The Jane Austen Festival is celebrating its 12th birthday. The festival attracts visitors from all over the world and boasts 50 events over 9 days. On September 15th over 600 guests dressed in regency outfits will descend on the streets of Bath to celebrate the spectacular opening ceremony ‘The Regency Promenade’. Tsohost wishes The Jane Austen Centre the best of luck.